Juan and others, I am not so sure Social Bookmarking is always the extension of the 'email a friend' idiom. For ecommerce, I suspect the Wishlist. There is a strong difference in user sharing behavior for products vs. articles or web pages.
For the dozens of online retailers I have worked with, 'email a friend' was an expected item page feature, with wishlist and reviews following close behind. A quick survey of a few of the Online Retailer 500 reveals this trend. Note: none of the below online retailers have the 'Social Media Bar'. Zappos is the only site to exhibit hope in social sharing by posting tiny urls and badges. *Ace Harware*: email a friend, wishlist *Action Envelope*: email a friend *Amazon*: email a friend, wishlist *Fossil*: email a friend, wishlist *Gap*: nothing *Patagonia*: nothing *Tiffany*: email a friend, wishlist *Zappos*: tiny urls, html friendly badges I am an avid Delicious user, constantly taging articles for myself and folks in my network. However, when it comes to products or shopping, I rarely use Delicious to tag or share a product. I will either use a private Wishlist or as Evan said, email the link to myself or to a friend. kindly, Jennifer Brook http://delicious.com/jenniferbrook ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
