Dave,

Interesting article: thanks for sharing it with us.

Designing for behavioural change is a central consideration in the UX
strategy work I do, but I haven't really paid enough attention to the
aggregate effect of lots of individual changes in behaviour, and how to
design for the resulting impact. It's a step in my thinking that occurs at a
tacit level (I believe), but isn't often communicated explicitly to those
around me, and so loses a lot of the desired strength in the final design.
Because I'm not really thinking about that aspect of the design consciously,
I don't identify that as the cause of any dissatisfaction; it's something
that should be an explicit design goal.

Thanks again
Steve

2008/12/9 Will Evans <[EMAIL PROTECTED]>

> Nice find!
> As interaction designers - we actually have more influence over behavior,
> and can at least design for desired behaviors in the user's interactions
> with the system - I am thinking most specifically about when Porter
> discusses in his book the reputation and rewards system employed by Yelp's
> IxD which informs, encourages, and guides certain behaviors while
> deminishing others. This was also done by Digg - which removed their hall
> of
> fame, and today you noticed a designers desire to provide a platform by
> which to engage in some level of sociality when you got pelted on facebook
> with snow balls and then kvetched about it on twitter :-)
>
> Must grab a bite to eat, but will read the article later this evening.
>



-- 
Steve 'Doc' Baty | Principal Consultant | Meld Consulting | P: +61 417 061
292 | E: [EMAIL PROTECTED] | Twitter: docbaty

Blog: http://docholdsfourth.blogspot.com
Contributor - UXMatters - www.uxmatters.com
UX Book Club: http://uxbookclub.org/ - Read, discuss, connect.
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