Fabricant begins his article by asserting that interaction design is
central to solving the major issues facing our society today. I
agree, but it's tough to reconcile with a community of practice who
overwhelmingly limit themselves to the digital realm and deny the
problems Fabricant describes as legitimate areas of inquiry.

Transformation design is a better model for designers who are
interested in large scale behavioral change. It's a nascent
discipline being pioneered in the UK by Hilary Cottam from the Design
Council and now at Participle, and to an extent by IDEO in the US.

// jeff


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=36296


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