On Dec 25, 2008, at 11:34 AM, William Brall wrote:
I can't be the first person to think of this. Why isn't this the
norm? Is it only because of the "People are Used to it' mantra? Or
is there more to it then that? Can you think of more examples?
I think it's lazy business practice.
Evidence suggests that profits lie elsewhere:
"This shift in consumer preference to the cheaper electronic device
could well be a reaction to the recession. But it isn’t the same as
the consumer suddenly, and consciously, reaching for the house brand
of creamed corn instead of the one with the Jolly Green Giant on the
label. It is not just the economics of a shopping-fatigued nation at
work here. Consumers found the simple devices, which don’t need
instruction manuals to set up and use, more appealing."
-- NYTimes, "The Year of the Simpler Gadget"
12/20/2008
http://is.gd/dEvC
Jared
Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [email protected] p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks Twitter: jmspool
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