On Dec 27, 2008, at 1:49 PM, Troy Gardner wrote:
Consumers Don't Care. Most consumers in the show room most likely
do not
pick a TV based on the remote, if they even get to see one. The buy
based
on screen size, appearance and cost first, and will probably live with
anything. Jog wheels in VCR's were a trend, but it's not something
I see on
most DVD remotes, despite both navigating a linear timeline, possibly
because VCR's can record *shrugs*. From a manufacterer's position, I
doubt
there is a huge difference between the good or badness of design of
a remote
and the sales of a unit, so it makes sense to not gamble.
Your position is a commonly held myth. There's been a slew of research
on this. (It's a huge area in behavioral economics.)
If you want to understand how consumers view features versus
usability, I'd start with the Harvard Business Review article,
Defeating Feature Fatigue. http://tinyurl.com/88phdp
Jared
Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [email protected] p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks Twitter: jmspool
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