Hi Jerome, Thanks for your information.
I study the Japaneses market for some design project reasons. And some interesting information sticks me very much 1. Nokia has a japan mobile rd office for long time, this means that they really know this market, if they dont want to change, maybe because the think the roi (caused by the constant competition ) is not as good as other market, e.g. u.s market, or china (it's extreme successful here) 2. for the first 2 months, iphone sold very well in japan, this seems caused by apple brand and iPod's popular there, but it soon drops very fast from the third month. this is a interesting phenomenon, that Japaneses mobile users are open, but they use the mobile phone much more heavier than other area, if it lacks something, it's really affect their life, and they'll go back to the more fitted solution 3. Japaneses is hard to input, so they firstly introduce Emoji, then it evolute as a cute way to express between close friends, this is not so obvious on other market ( even Chinese market ) 4, Japaneses mobile users seems more flexible than other market, cause they change the keitai by half year base, this is faster than other area 5, they love clean and cute phones, while they claim for features, this is a paradox, which may kill the none japaness mobile designs, More to be found. Regards, Jarod On Mon, Jan 5, 2009 at 11:51 AM, Jerome Ryckborst <[email protected]> wrote: > Nokia's low market share in Japan is bound to have compound causes. I wonder > whether "unfamiliar" or "indecipherable" icons were one of the reasons Nokia > didn't do well in Japan? > I remember seeing a research poster at the 2005 UPA conference in > Montreal that compared how well research participants in China, North > America, and Japan performed at predicting or identifying the functions of > over a dozen icons. The icons were from a particular maker of mobile phones > but I don't remember which one. Participants in China and USA performed > well. Japanese participants were "worse" than those in China and USA. > I asked the Japan-based researcher about her findings, and she > said lower recognition in Japan may have been because many phones in Japan > use different icons from the rest of the world -- I think* she said early > Japanese mobile phones used a set of icons unique to Japan. *There were > some language barriers. > I remember the gap between Japan and the other two countries being > about 10%, but remember that this was 3½ years ago. Anyway, that's the power > of first experiences and being first to market. Customers may not understand > 10% of the designs from late(r) entrants. > > ------ > Jerome Ryckborst, CUA, UPA member | Tel +1.604.689.1253 > ------ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- http://designforuse.blogspot.com/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
