Interesting development,given that Nokia's design ethnographer, Jan
Chipchase, lives in Tokyo:
http://www.janchipchase.com/
He presented a few months back at IxDA NYC.
~ will
"Where you innovate, how you innovate,
and what you innovate are design problems"
--------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.1281 | [email protected]
http://blog.semanticfoundry.com
aim: semanticwill
gtalk: semanticwill
twitter: semanticwill
--------------------------------------------------------------------------------
On Jan 6, 2009, at 7:38 AM, Jarod Tang wrote:
Hi Jerome,
Thanks for your information.
I study the Japaneses market for some design project reasons. And some
interesting information sticks me very much
1. Nokia has a japan mobile rd office for long time, this means that
they really know this market, if they dont want to change, maybe
because the think the roi (caused by the constant competition ) is not
as good as other market, e.g. u.s market, or china (it's extreme
successful here)
2. for the first 2 months, iphone sold very well in japan, this seems
caused by apple brand and iPod's popular there, but it soon drops very
fast from the third month. this is a interesting phenomenon, that
Japaneses mobile users are open, but they use the mobile phone much
more heavier than other area, if it lacks something, it's really
affect their life, and they'll go back to the more fitted solution
3. Japaneses is hard to input, so they firstly introduce Emoji, then
it evolute as a cute way to express between close friends, this is not
so obvious on other market ( even Chinese market )
4, Japaneses mobile users seems more flexible than other market, cause
they change the keitai by half year base, this is faster than other
area
5, they love clean and cute phones, while they claim for features,
this is a paradox, which may kill the none japaness mobile designs,
More to be found.
Regards,
Jarod
On Mon, Jan 5, 2009 at 11:51 AM, Jerome Ryckborst <[email protected]>
wrote:
Nokia's low market share in Japan is bound to have compound causes.
I wonder
whether "unfamiliar" or "indecipherable" icons were one of the
reasons Nokia
didn't do well in Japan?
I remember seeing a research poster at the 2005 UPA
conference in
Montreal that compared how well research participants in China, North
America, and Japan performed at predicting or identifying the
functions of
over a dozen icons. The icons were from a particular maker of
mobile phones
but I don't remember which one. Participants in China and USA
performed
well. Japanese participants were "worse" than those in China and USA.
I asked the Japan-based researcher about her findings, and
she
said lower recognition in Japan may have been because many phones
in Japan
use different icons from the rest of the world -- I think* she said
early
Japanese mobile phones used a set of icons unique to Japan. *There
were
some language barriers.
I remember the gap between Japan and the other two
countries being
about 10%, but remember that this was 3½ years ago. Anyway, that's
the power
of first experiences and being first to market. Customers may not
understand
10% of the designs from late(r) entrants.
------
Jerome Ryckborst, CUA, UPA member | Tel +1.604.689.1253
------
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