Hi Will, Thanks for the link. I subscribe his blog for sometime, which also makes me more confusing.
Jarod On Tue, Jan 6, 2009 at 8:45 PM, Will Evans <wkeva...@gmail.com> wrote: > Interesting development,given that Nokia's design ethnographer, Jan > Chipchase, lives in Tokyo: > http://www.janchipchase.com/ > He presented a few months back at IxDA NYC. > > ~ will > "Where you innovate, how you innovate, > and what you innovate are design problems" > -------------------------------------------------------------------------------- > Will Evans | User Experience Architect > tel: +1.617.281.1281 | w...@semanticfoundry.com > http://blog.semanticfoundry.com > aim: semanticwill > gtalk: semanticwill > twitter: semanticwill > -------------------------------------------------------------------------------- > > > On Jan 6, 2009, at 7:38 AM, Jarod Tang wrote: > > Hi Jerome, > > Thanks for your information. > > I study the Japaneses market for some design project reasons. And some > interesting information sticks me very much > 1. Nokia has a japan mobile rd office for long time, this means that > they really know this market, if they dont want to change, maybe > because the think the roi (caused by the constant competition ) is not > as good as other market, e.g. u.s market, or china (it's extreme > successful here) > 2. for the first 2 months, iphone sold very well in japan, this seems > caused by apple brand and iPod's popular there, but it soon drops very > fast from the third month. this is a interesting phenomenon, that > Japaneses mobile users are open, but they use the mobile phone much > more heavier than other area, if it lacks something, it's really > affect their life, and they'll go back to the more fitted solution > 3. Japaneses is hard to input, so they firstly introduce Emoji, then > it evolute as a cute way to express between close friends, this is not > so obvious on other market ( even Chinese market ) > 4, Japaneses mobile users seems more flexible than other market, cause > they change the keitai by half year base, this is faster than other > area > 5, they love clean and cute phones, while they claim for features, > this is a paradox, which may kill the none japaness mobile designs, > > More to be found. > > Regards, > Jarod > > On Mon, Jan 5, 2009 at 11:51 AM, Jerome Ryckborst <j3r...@gmail.com> wrote: > > Nokia's low market share in Japan is bound to have compound causes. I wonder > > whether "unfamiliar" or "indecipherable" icons were one of the reasons Nokia > > didn't do well in Japan? > > I remember seeing a research poster at the 2005 UPA conference in > > Montreal that compared how well research participants in China, North > > America, and Japan performed at predicting or identifying the functions of > > over a dozen icons. The icons were from a particular maker of mobile phones > > but I don't remember which one. Participants in China and USA performed > > well. Japanese participants were "worse" than those in China and USA. > > I asked the Japan-based researcher about her findings, and she > > said lower recognition in Japan may have been because many phones in Japan > > use different icons from the rest of the world -- I think* she said early > > Japanese mobile phones used a set of icons unique to Japan. *There were > > some language barriers. > > I remember the gap between Japan and the other two countries being > > about 10%, but remember that this was 3½ years ago. Anyway, that's the power > > of first experiences and being first to market. Customers may not understand > > 10% of the designs from late(r) entrants. > > ------ > > Jerome Ryckborst, CUA, UPA member | Tel +1.604.689.1253 > > ------ > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... disc...@ixda.org > > Unsubscribe ................ http://www.ixda.org/unsubscribe > > List Guidelines ............ http://www.ixda.org/guidelines > > List Help .................. http://www.ixda.org/help > > > > > -- > http://designforuse.blogspot.com/ > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... disc...@ixda.org > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > > -- http://designforuse.blogspot.com/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
