> On Jan 6, 2009, at 7:18 AM, Christina Wodtke wrote: >> ... you could even simplify that to "Strategy is the plan for how to"
On Tue, Jan 6, 2009 at 5:32 PM, Peter Merholz <[email protected]> wrote: > I'm wary of reducing strategy to just the plan, because, as we all know, > plans often (usually?) need to be changed once you start acting. That's why > philosophy and vision are important -- as you change your plans, you have a > foundation that helps you maintain appropriate focus. I had a blog comment that replaced the original "compete" with "succeed", which seems like a good solution. I think that the term strategy is terribly overused. For example, we are moving into a new office. We created a bit of a plan of all the things we needed to do. Did we have an office moving strategy? I don't think so. Now our office location might be part of our strategy. We're close to downtown, in an interesting part of town, accessible by bike, bus, foot, and car. It's interesting enough for designers to be happy, while being cheap enough to make me happy. It's on the side of town that makes for an acceptable commute from nearby Kansas City, where we can get a supply of experienced employees without forcing them to move. But I don't think that office location is part of our strategy. It is a specific tactic associated with the "be a great place to work for great UX folks who don't want to move to major design/tech centers" strategy. That in turn involves understanding various reasons why our target employees might not want to move, including family. So we have other tactics associated with that strategy. ~~~~ Barbara Ballard [email protected] 1-785-838-3003 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
