a heuristic is a short sentence that represents a larger body of experience. same for strategy-- your six pages should be summerizable to everyone working on the IxDA can quickly make choices that pushes the IxDA in the right direction. They can't carry six pages around in their heads.
How about, "self promoting, self educating, self-replicating digital interaction community"? or better yet, "self sufficiant interaction design community" (not having read the six pages...) On Mon, Jan 5, 2009 at 9:56 AM, Will Evans <[email protected]> wrote: > 1 sentence for a strategy? > I wrote a draft of the strategy document for IxDA new community platform > and it was 6 pages. It starts with the context, moves quickly through the > value and purpose of the organization and then breaks the strategy into 3 > major themes with objectives, goals, representative projects and metrics by > which to measure success/failure. I don't know how kosher it is to share > that strategy document - but I am rather certain that it's a > balls-to-the-wall stellar document the likes of which would make Porter > himself green with envy and kneel down to kiss my ring. > > ~ will > > "Where you innovate, how you innovate, > and what you innovate are design problems" > > > -------------------------------------------------------------------------------- > Will Evans | User Experience Architect > tel: +1.617.281.1281 | [email protected] > http://blog.semanticfoundry.com > aim: semanticwill > gtalk: semanticwill > twitter: semanticwill > > -------------------------------------------------------------------------------- > > > > On Jan 5, 2009, at 12:30 PM, Christina Wodtke wrote: > > Andrew, this is easily the smartest post on the topic. These questions are > ones I also had to work through so I could step into my current role which > involves shaping strategy. I'm a book person. some books I found invaluable > in this journey > > 'What the CEO Wants You to Know' > 'Strategy Safari' > 'Four steps to Epiphany' (particularly recommended) > 'Innovator's Dilemma' > > I also found Art of the Start useful for entrepreneurship. > > The SVPG.com blog is terrific for seeing the other side of product design. > This post in particular, speaks to your first question > http://www.svpg.com/blog/files/assessing_product_opportunities.html > "1. Exactly what problem will this solve? (value proposition) > 2. For whom do we solve that problem? (target market) > 3. How big is the opportunity? (market size) > 4. What alternatives are out there? (competitive landscape) > 5. Why are we best suited to pursue this? (our differentiator) > 6. Why now? (market window) > 7. How will we get this product to market? (go-to-market strategy) > 8. How will we measure success/make money from this product? > (metrics/revenue strategy) > 9. What factors are critical to success? (solution requirements) > 10. Given the above, what's the recommendation? (go or no-go)" > I actually printed this and hung it on my cube, I think it's so important. > > Pricing is a black art. I spent a ton of time researching it, and it's > quite > difficult. Chris Anderson's latest Wired article on Free though, sheds some > light on how to make free work. > > As for the last question, at LinkedIn it does get boiled down to a > sentence. > I've long been a fan of memes, because you can carry them around with you. > I > think if strategy is not put into the form of a meme, it can't be > internalized and executed by the entire company, and thus can't be executed > at all. > > On Sun, Jan 4, 2009 at 2:20 PM, Andrew Otwell <[email protected]> wrote: > > > So when I ask, what should interaction designers know about strategy? > > You respond... > > > > The other answers seemed to focus on strategy for a design firm ("how do we > > get and retain more and better clients") or strategy for selling design to > > clients ("how do we convince clients to value our services more?") I don't > > think that's what Dan's asking for here, and IMO those topics don't belong > > in an introductory primer to IxD. Those are also topics that have been > > covered in depth by the consulting industry in general. > > > Here are some things I've either always wondered about, or learned about > > only through osmosis or just asking a lot of dumb questions: > > > - How is it that a great idea for a product or service might not be > > appropriate for a company at a certain point, or at all? Or, how does > > strategy think about complementary products or ideas? > > - How are competitors analyzed? What characteristics of competition might > > suggest a product or service would be successful, or fail? > > - How are markets determined? When is it best to be a first-mover vs. > > fast follower vs. "best of breed"? > > - What does pricing have to do with all of this? Pricing is a serious > > black art (some might say "shot in the dark"), but when does free vs. > > cheap > > vs. expensive matter, and what are the advantages of each? > > - How are ideas and innovations worked into an overall strategy? Often > > "strategy" seems to mean "we have a great idea for Widget 2.0", but how > > does > > strategy affect the less-tangible process of innovation and development > > inside a company? How is the sausage made? > > - Finally and perhaps most importantly: what does "a strategy" look like? > > Is it a diagram? A narrative document? A phrase that the CEO repeats at > > every chance? A spreadsheet of numbers? None of these? Most of the time, > > when you ask "and how does this fit into the overall strategy", there's > > not > > going to be a plain-language answer. In the absence of clarity, what do > > you > > look for to figure out what the strategy is? > > > Andrew > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... 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