On Jan 13, 2009, at 3:40 PM, Angel Marquez wrote:
What would you do in this situation:
You work for a company and you are doing usability testing. You are
providing your research subjects with prototypes from 2 outside
vendors. The research subjects clearly prefer using prototype B.
After you make your observations from behind the curtain and you
reconvene with the facilitator you find your findings are different.
For some reason they observed them preferring prototype B. Than
what? Robot observers?
I'd fire your user research team and replace them with folks who know
how to conduct a study to evaluate multiple alternatives properly.
Seriously.
Jared
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