No kidding...I'm with Jared on this one.
What evidence are they citing? For that matter, what evidence are
*you* citing? What on earth format were you using to evaluate these
prototypes?
This has all the earmarks of something that was a total cockup from
the planning stages.
kt
Katie Albers
Founder & Principal Consultant
FirstThought
User Experience Strategy & Project Management
310 356 7550
[email protected]
On Jan 13, 2009, at 1:18 PM, Jared Spool wrote:
On Jan 13, 2009, at 3:40 PM, Angel Marquez wrote:
What would you do in this situation:
You work for a company and you are doing usability testing. You are
providing your research subjects with prototypes from 2 outside
vendors. The research subjects clearly prefer using prototype B.
After you make your observations from behind the curtain and you
reconvene with the facilitator you find your findings are
different. For some reason they observed them preferring prototype
B. Than what? Robot observers?
I'd fire your user research team and replace them with folks who
know how to conduct a study to evaluate multiple alternatives
properly.
Seriously.
Jared
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