Angel, I'm curious how you conducted this 'theoretical' usability study...
It sounds like the one you described was treated like a focus group, asking opinion questions about preferences to A vs B. This typically produces questionable results, and is too prone to being manipulated by the facilitator. A study using tasks, and a few concrete metrics collected for good measure should be more than enough to convince stakeholders of option A vs B, provided you've picked "fair" tasks, and test a good number of users (and recruited the "right" users, based on the product's target). --Etan Senior User Experience Engineer www.EchoUser.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=37105 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
