Enjoyable reading and bookmarked! >From Andrew Otwell -
"Finally and perhaps most importantly: what does "a strategy" look like? Is it a diagram? A narrative document? A phrase that the CEO repeats at every chance? A spreadsheet of numbers?" >From mark schraad: "Years later, it is often hard to blame business folks for not understanding the importance of bringing design into the conversation early. But they are not taught that in business school. Well, unless you are lucky enough to got Rottman, IIT, Harvard, Berkley, Kansas and a handful of other schools where the design and business professors have continued dialog." Designers should help management articulate a strategy with a "Design". In other words get out of the words, spreadsheets and business plans that people find hard to read. Get out of the numbers and show how Design process and the Designs themselves can help define, iterate and communicate strategy outside of the board room. Design and great products can illustrate that process :) Also see - http://www.apogeehk.com/articles/Six_techniques_for_advocating_design_in_your_organization.html (Six techniques for advocating design in your organizations) I often think that if employees can tell you what the company strategy is and how it fits with their work then its been well communicated. I believe many cant. Note - I often assume companies actually have a strategy. >From Barbara Ballard - "Strategy is the plan for how to compete." Yes it is and also on how to partner :) Finally, suggest you also need a Strategic Piece that you can adjust quickly to react to market forces. How could Designers help with this? rgds, Dan Szuc in Shanghai . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=36819 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
