As the person that created the slides Harry referred to, the key point
I was trying to make is that reaction to initial design sketches often
sets the design direction and constrains the design space within which
we explore potential solutions.

My intention with the slides was to warn practitioners of this, and
encourage that they actively try to keep the design space
unconstrained for as long as possible. It is difficult to do this,
especially if you get positive feedback from the first sketches you
share with colleagues/stakeholders/users.

As soon as we stop exploring different concepts and start iterating,
we are optimising an idea rather than looking for different
(innovative?) solutions.



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Posted from the new ixda.org
http://www.ixda.org/discuss?post=37356


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