My company is looking to make "in-house user testing" a monthly practice for it's many brands.
We have the testing "location", we have the necessary "equipment", we have "usability practitioners" on staff. What we are lacking, is successful recruiting practices (many users cancel at the last minute or do not show up). I was hoping to get some feedback/advice from the group on the following: 1) Tips for successful recruiting using in house resources, as we can not use an outside recruiting agency for cost reasons? 2) We have considered forming a "Customer Council". A group of dedicated users that represent defined personas for each brand. The idea is to utilize these individuals to get their feedback/opinion on website enhancements, etc. Does anyone have an experience using a "Customer Council" model? 3) Has anyone had success with remote testing? Any preferred software or methods that you can recommend? 4) Netflix and Microsoft (to name a few) have incorporated rapid user testing into their process. Does anyone on the list happen to work for either of those companies? If so, would you be willing to share your experiences, what has and has not worked for you? Thanks in advance for your opinions and expertise, it is very much appreciated. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
