I'm glad you asked this question. Recently I needed to purchase CD
burning software and did some searching online for a product to suit
my needs. So I have some very recent thoughts relevant to this
question. 

Why would users/potential customers want to see an image of the
product box? Especially since many of them will purchase the
downloadable version. 

Here's some alternative ideas:
- testimonial videos - short testimonials from real customers
(last.fm used to have some great, punchy rollover videos on their
site)
- screenshots from the software (as Brad has already mentioned) to
give the customer a feel for the interface
- conceptualised task flow diagrams - to help show how
simple/quick/easy it is to get things done with the software.

No more product box shots...please! ;)
 


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=39255


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