IMHO, mint.com's homepage does a few things that make it a compelling and convincing screen:
- Tabs allow users to learn more about various site features without leaving the page - Features and benefits are displayed visually, showing the actual product - The Sign Up CTA remains consistent in all tabs - Lists 4 benefits in a personal and meaningful manner by talking to different audience needs. All 4 benefits lead to a different reason on the "why use mint" page. Chapter 4 in Joshua Porters "Designing for the Social Web" addresses this type of content as well. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39255 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
