You are saying the products are compelling. I think the best approach is to answer the question: Why are the compelling? And then: How do you illustrate that? Of all things, showing a picture of nice box must be clearly wrong. (Unless the customer collects boxes)
I think the answer depends on the product. To add to some of the already good suggestions: - If it's productivity show what you can produce. Or what you can do within a certain time or level of training. - If it's experince mayby story telling is a good way to start I got a really nice DVD box from Apple yesterday. The first time I saw it I had it in my hands. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39255 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
