When the user is wasting time! We found in a study of over 1,000 users that they used the internet on their phone when they had nothing else to do, which breaks the misconception that the user is using the phone to save time. This research was done in the UK, where many people do long train commutes, so may not apply elsewhere.
This phenomena can be shown when you go to a talk of boring speaker, sit at the back, when it gets to about 20 mins in, watch all the iPhones light up. One of the important take aways from this research is that people are more receptive to new ideas, as they are less task driven, or less stressed. Hence good ad click through. Also that they are less distracted, because they don't have the distraction of the office, or the home. We also found that people read longer down a news story on the phone, compared to when they use a computer, at the office, or the home. Before we assumed that people just wanted small snippets of news. Cheers James http://blog.feralabs.com 2009/2/26 Angel Marquez <[email protected]> > hot tubbubble bath > > waterproof... > > On Wed, Feb 25, 2009 at 4:36 PM, Chauncey Wilson > <[email protected]>wrote: > - Show quoted text - > > > Common activities, situations, and contexts related to mobile design: > > > > 1. Light levels and impact on legibility > > 2. Cold weather (wearing gloves - not good for iPhone for example) > > 3. Speed of walking/running (impacts how mobile devices are > > carried/stored/used > > 4. Privacy (miniature cameras and cellphone cameras are now prohibited > in > > my health club for example) > > 5. Size of hand (affect typing) > > 6. One handed use > > 7. Status > > 8. Used for emergencies and design for emergencies > > 9. Serves as entertainment center (watch movies, listen to books, play > > games) > > 10. Facilitates interaction with particular people (smartbadges that glow > > when you approach someone with common interest). > > 11. Interaction with non-mobile devices or ambient systems > > > > Chauncey > > > > > > > > > > On Wed, Feb 25, 2009 at 1:33 PM, Pietro Desiato < > [email protected] > > >wrote: > > > > > Hi all, since we're all interested in the design for mobile, I thought > it > > > would be interesting to have a list of situations, common activities > and > > > contexts that could related to the mobile design. The list would help > us > > to > > > reflect upon mobile and would be truly INSPIRATIONAL for all the > > designers. > > > Sometimes, in fact, we don't reflect on what are the contexts in which > > our > > > users are going to interact. > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... [email protected] > > Unsubscribe ................ http://www.ixda.org/unsubscribe > > List Guidelines ............ http://www.ixda.org/guidelines > > List Help .................. http://www.ixda.org/help > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
