Hi Megan - I worked with a client that used their newly created personas throughout the site redesign and development cycle. Marketing and development were constantly referring to them. They found the persona info very valuable. In fact, the company had posters made of the persona sheets and hung them on a prominent wall as a reminder of their customers!
But, that was an exception, not the rule. I can only speculate as to the reasons why. A good set of personas is an investment (resources, time, money), and I wonder if companies aren't experiencing the ROI or just don't perceive that there's much value... looking forward to other responses. - kenny . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39645 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
