On Mar 9, 2009, at 10:22 AM, James Page wrote:
What we use is real people, not personas.
We jot notes on each person. Collect and cross reference their
needs, and
wants.
That's how you create personas.
If there is a question that needs answering all we have to do is ask
the person, on the other hand Personas can't talk. We can come up
with a hypothesis and test against real people.
That's one of the reasons one of our data inputs for our data-driven
personas approach is someone we know. So, that if a question comes up
our persona profiles cannot answer, we can call the "someone we know"
and ask them directly.
Cheers!
Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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In theory, theory and practice are the same.
In practice, they are not.
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