Hi Megan... Talking with folks that I have know and have worked with across the country there seems to be less and less tolerance for 'ramping up' user research. Particularly in the online market, they need to react quickly... launch something and iterate based upon site (and other) metrics. I think it behoves designers and researchers to be in constant touch with the user base. That is a very tough thing for the designer for hire or design firm to accomplish.
Additionally, the sort of economy we have right now positions the 'cost management' folks as pretty important so any costs that are not absolutely necessary are being heavily scrutinized. Even 'return on investment' and 'added value' seem to be falling short to the 'how little can we spend' conversations. So for personas... that means doing personas without the research... and in my book that is often worse than having no personas at all. My guess is that it will be this way for a while. Mark On Mon, Mar 9, 2009 at 9:25 AM, Megan Grocki <[email protected]> wrote: > A colleague recently mentioned to me that she has sensed that clients > are starting to question the value of personas. > > What do you think, has an inherent gap been revealed in the > usefulness of personas as we know them? Has anyone else gotten this > sense, and if so, can personas be redeemed? > > Also, When is the last time you actually saw a project team-member > outside of IxD/UX go back and refer to persona documentation during > the later stages of a product or site development process? > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
