> > So for personas... that means doing personas without the research... and in > my book that is often worse than having no personas at all.
We just cut the personas, and the time saved spend it on user research. User research can be done quite cheaply especially if you can integrate yourself with the target audience, and distribute the workload amongst the whole team. Get everybody to go out for a drink, or a coffee with the audience at least once a week, follow the audiences blogs, and twitter flows. Even more important is getting the whole team to use the product, and its competitors been developed. It is also very agile if you keep a panel. As you need more details just go out and ask the participants in the panel. James http://blog.feralabs.com 2009/3/9 mark schraad <[email protected]> > Hi Megan... > Talking with folks that I have know and have worked with across the country > there seems to be less and less tolerance for 'ramping up' user research. > Particularly in the online market, they need to react quickly... launch > something and iterate based upon site (and other) metrics. I think it > behoves designers and researchers to be in constant touch with the user > base. That is a very tough thing for the designer for hire or design firm > to > accomplish. > > Additionally, the sort of economy we have right now positions the 'cost > management' folks as pretty important so any costs that are not absolutely > necessary are being heavily scrutinized. Even 'return on investment' and > 'added value' seem to be falling short to the 'how little can we spend' > conversations. So for personas... that means doing personas without the > research... and in my book that is often worse than having no personas at > all. > > My guess is that it will be this way for a while. > > Mark > > > > On Mon, Mar 9, 2009 at 9:25 AM, Megan Grocki <[email protected]> wrote: > > > A colleague recently mentioned to me that she has sensed that clients > > are starting to question the value of personas. > > > > What do you think, has an inherent gap been revealed in the > > usefulness of personas as we know them? Has anyone else gotten this > > sense, and if so, can personas be redeemed? > > > > Also, When is the last time you actually saw a project team-member > > outside of IxD/UX go back and refer to persona documentation during > > the later stages of a product or site development process? > > > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... [email protected] > > Unsubscribe ................ http://www.ixda.org/unsubscribe > > List Guidelines ............ http://www.ixda.org/guidelines > > List Help .................. http://www.ixda.org/help > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
