I think that Joel is touching a much more important problem. 

The problem is: who is responsible for conceptual design of a
product? 

On my experience about 60% of design decisions are done when we have
not defined UI at all. 

There is a need for a mixed BA/UX type person, what ever we call it:
'Program Manager', 'Product Manager' or 'Project Leader'... The
one who owns the holistic view on the product. This person can either
have BA roots (which is more common) or UX roots.

Such people do not necessary substitute UX or BA professionals. They
are working together being responsible for more conceptual things
leaving details to the specialists.

http://boxesandarrows.com/view/transitioning-from
http://www.boxesandarrows.com/view/bringing-holistic
  


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=39701


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