> > How do you work around that w/Webnographer? > > I didn't find a place on the website to try it out.
The self service module for Webnographer is coming soon. I've always been a believer in quality over quantity myself, We believe very strongly in both qualitative and quantitative. Just the like the designer on the team uses photoshop, she still sketches, and paints. James http://blog.feralabs.com 2009/3/12 Todd Zaki Warfel <[email protected]> > > On Mar 12, 2009, at 11:36 AM, James Page wrote: > > @todd > > How do you work around that w/Webnographer? > > > I didn't find a place on the website to try it out. > > Yes, you lose some ability to probe, but you gain by having a higher number > of participants. > > > I've always been a believer in quality over quantity myself, but realize > the value in both approaches. > > We advice our clients to always have open ended questions after each task. > You would be surprised by the richness of feedback. > > > In my experience, open ended questions are less likely to get answered. > Additionally, you lose the ability to "see" things that as a researcher you > would be aware of, but the participant would not. > > Prime example. Cheskin (the research firm) was telling a story about some > work they were doing for a beauty care product. They were sitting at the > kitchen table having a discussion with a woman and asked her what kind of > "pampering" or luxury care she does for herself. > > Woman responds, "None." > > Cheskin looks down at her hands and asks, "What about that French manicure > you have?" > > Woman, "Oh, that's not a luxury. That's a necessity." > > These are insights that only a human encounter will capture. > > When we tested in the Lab vs Webnographer, with 8 participants in the lab > and 60 in the wild both studies came back with the same number of issues. > And the formative answers from Webnographer where as rich, as from the lab. > > > Guess it depends on how much and what kinds of things your moderators are > recording. > > I think it's another decent tool to have in your chest, but am a bit > skeptical of how valuable the data is. Better than nothing, but I'd still > prefer in person or even watching remotely to automated remote. > > Cheers! > > Todd Zaki Warfel > Principal Design Researcher > Messagefirst | Designing Information. Beautifully. > ---------------------------------- > *Contact Info* > Voice: (215) 825-7423Email: [email protected] > AIM: [email protected] > Blog: http://toddwarfel.com <http://toddwarfel/> > Twitter: zakiwarfel > ---------------------------------- > In theory, theory and practice are the same. > In practice, they are not. > > > > > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
