James Page: > It depends on the design. > You can have badly done qualitative studies, > as well as poorly designed quantitative studies.
True, but it's so much *easier* to mess up on a survey. Designing a good quant study is hard, and any reputable book on survey design will tell you that you should start by running a qual study on the same topic. They usually describe this stage as 'interviewing' or 'piloting', but a look under the covers reveals: voila, good old usability testing. Cheers Caroline Jarrett ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
