This conversation is very timely for IxDA.  We are creating an IxDA
Communications Initiative which will address both internal (keeping you all
up-to-date on what IxDA is doing and encouraging participation) and external
PR (which can mean many things), as a part of a larger communication
strategy. In fact, we started outlining a communication strategy just three
days ago. Timely, indeed.

This IxDA Communications initiative will certainly have broad reach across
(and awareness of) many of our current initiatives, such as:

Education (the outreach we need to institutions and students)

Conferences (both our global, annual conference and potential regional
conferences that may occur)

Local Groups (how can we arm local groups with talking points)

Business Outreach (still a gem of an idea, but start to think specifically
about how we can raise awareness of IxD and provide guidance for businesses)

As Liz mentioned, we are purely volunteer-driven, so if you would like to be
a part in crafting the IxDA Communication Strategy with us and even taking
some leadership of how we execute parts of that, email me directly and we
will get this thing jump-started.

At the end of the day, we have 10,000+ people on the mailing list, and
almost 10,000 people on LinkedIn, to name a few of the places IxDA has a
presence. It's high time to tap into you all and move people from passive
affiliates to active participants.  Who's in?

Janna DeVylder
President, IxDA






On Tue, Mar 24, 2009 at 2:26 PM, Dan Saffer <[email protected]> wrote:

> This is not a definition problem (or at least so only indirectly): it's a
> PR problem. And in this, the IxDA has failed one of its core missions, I
> think: creating tools to help interaction designers promote our value to our
> organizations and those who don't know anything about us. We don't need
> mission statements; we need a communications strategy.
>
> Dan
>
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