On Mar 31, 2009, at 11:21 AM, Peter Merholz wrote:

What has been reasonably suggested, I think, is that there is a continuum of products: some of them require more IA than others, some require more IxD than others. In the same way some projects require more visual design than others. Your objection seems to be that I dared say that the products that require more IA are mostly web-based.

If I were to reduce interaction design to interface design, we would never hear the end of it.

Reduce? That's funny considering that all of this time, interface design has always required a broader collection of visual, interaction and information skills to do effectively.

All this discussion is seemingly exposing is that the various camps of people who don't want to be cross-disciplinary need to have their own worlds to inhabit, which is fine. But for the last 10 to 20 years, what has been lacking is a digital product design organization that is the functional equivalent to industrial design organizations that encompasses people who ONLY care about digital as it relates to code and software but who need practical skills as broad as what ID folks are expected to do on the job or learn in school. People who need to have a broad range of skills that Jared listed out and that I have been beating to death for far too long.

UXNet is not enough in that people who call themselves "user experience designers" generally are thinly disguised IA or IxD types. That and "user experience" has always been a horrid label for reasons listed far too many times to repeat now. However, if UXNet wants to open the doors to encompass the skills of the visual and graphic designer types to be included in the job description and not be something orthogonal, the skillls of designers found at places like SXSW, then we might finally be on track to having something that serves digital product designer needs and its growing field of practice.

--
Andrei Herasimchuk

Chief Design Officer, Involution Studios
innovating the digital world

e. [email protected]
c. +1 408 306 6422

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