I know that this question does rely on the context and the form itself; however, I would imagine there are some general thoughts out there about this topic.
Specifically, if the objective of having the form is to collect lead-gen information so that an appropriate sales person can call the person who completes the form, should we be concerned with requiring the user to fill in fields? >From the sales-team perspective, yes; they want as much clean information as is possible. I just wonder if from a user-perspective this can be a bit much for just initiating a sales call. The fields that we're being told are required are: Company, Number of Employees, Address (all fields), Phone, Email, as well as first and last name. A couple of us on the web team think this is overkill, that we may in fact be adversely affecting the completion rates by requiring so much. What if the user doesn't want to put in their address? Why isn't phone # enough? Or, what if they don't want to divulge their company name just yet? Thoughts? -Jennifer ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
