You definitely are effecting the completion rate with the amount of information you ask for, the depth of its perceived privacy, and by requiring any or all of the information. Unfortunately, equally disruptive to the entire leads model is that leads with incomplete information are worth less, or worth nothing.
Most times your leads partner (or whomever is responsible for selling those leads) is a pretty good source for what works and what does not. They have no vested interest in turning away customers... and in most case they will have data to back up their claims. Mark On Wed, Apr 22, 2009 at 8:02 AM, Jennifer <[email protected]> wrote: > I know that this question does rely on the context and the form > itself; however, I would imagine there are some general thoughts out > there about this topic. > > Specifically, if the objective of having the form is to collect > lead-gen information so that an appropriate sales person can call the > person who completes the form, should we be concerned with requiring > the user to fill in fields? > > >From the sales-team perspective, yes; they want as much clean > information as is possible. I just wonder if from a user-perspective > this can be a bit much for just initiating a sales call. > > The fields that we're being told are required are: Company, Number > of Employees, Address (all fields), Phone, Email, as well as first > and last name. > > A couple of us on the web team think this is overkill, that we may in > fact be adversely affecting the completion rates by requiring so much. > What if the user doesn't want to put in their address? Why isn't > phone # enough? Or, what if they don't want to divulge their company > name just yet? > > Thoughts? > > -Jennifer > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
