On Apr 22, 2009, at 12:02 PM, Jennifer wrote:
Specifically, if the objective of having the form is to collect
lead-gen information so that an appropriate sales person can call the
person who completes the form, should we be concerned with requiring
the user to fill in fields?
Hi Jennifer,
You got a lot of good answers, but I think if your team is serious
about creating a great experience while generating leads, you want to
read Seth Godin's classic, Permission Marketing (http://tinyurl.com/delshm
).
He'll give you a completely different perspective on your question
(and tell you why your gut feel is right),
Jared
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