I agree with Shimone. Email is the only required. And maybe first
name. That way the user gets a "good" feel from that. They are
still partially "anonymous", but at the same time, recognized as a
person. That way, sales can send a nice response with their name in
the email, AND the end user didn't have to fill out 20 fields! Sales
should really take the opportunity to ask all of the important
questions in the initial call. It makes a client feel really good
when you contact them, record their details during the first call,
and then regurgitate that back over the next communication method. 

Leave the rest optional!

Kelly


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=41431


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