Hi Elle,

I think what may help you is focusing on getting your developers to
achieve empathy for your users.
  
One of the best ways to do this is to involve them with your
usability testing.  Watching four or five people painfully struggle
through a user test is extremely motivational to anyone watching:
developers/managers/designers/etc

Otherwise, a developer without empathy may not be able to rationalize
a difficult technical hurdle if they think the product is fine.

-Cyrus

www.twitter.com/ckarbass


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=41663


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