When users can't find the help they need contextually and land on a
customer support site, how can we create a good experience for them?

I've been looking at:

Adobe
http://www.adobe.com/support/

Apple
http://www.apple.com/support/

Amazon
http://tinyurl.com/2wwact

Does anyone have examples of effective customer/technical support
sites?

I'm interested in best practices on surfacing relevant help
topics/tools to users so they can self-serve with ease. 

Thanks!
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