On May 29, 2009, at 1:33 PM, Robert Hoekman Jr wrote:
I've noticed a general trend, especially in smaller companies, in
which ux strategy is documented/created using pencil and paper.
Am I the only person who objects to the idea that UX strategy is
somehow
equivalent to sketching wireframes?
No. "UX Strategy" seems to be another term that everyone uses
differently.
I was taken by surprise when Scott Babb tweeted this a few days ago:
Jared Spool eloquently describes an Experience Vision. PixelMEDIA
calls it Experience Strategy http://www.uie.com/articles/experience_vision/
In my opinion, it's not a strategy. It's a vision. They are different.
I imagine a given UX Strategy could encompass many such visions. A
vision is just a snapshot of an imaginary point in the future.
So, I'd like to see us start to use UX Strategy in a consistent
manner, so we all know what we're talking about.
Jared
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [email protected]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
