Lately I've been doing some thinking about what scope would be appropriate for personas. Does it make sense to have "general" personas for a product line - or are personas better used as a vehicle to communicate user research at more specific level?
For instance, would it make sense for Microsoft or Apple to have personas of computer users in general - or just application-specific personas? My current thoughts are that "general" personas may be useful - but perhaps not in their traditional application to vet features, but instead to explore new product opportunities. If this is the case, would this be effective compared to other opportunity-seeking approaches? Your ideas and insights would be much appreciated! Janna ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
