It worries me a little to hear you say "general" personas I have to say. So 
much of the flack they get now already is around them being to general to be a 
useful tool. And if they are over generalized to a point of having no clear 
focus or goals the user is accomplishing I am not sure you would be able to 
easily find those new opportunities you are looking to discover. While I 
totally agree that using them as a tool to uncover new directions is a 
sometimes untapped area you might look at new ways of using them instead of 
changing the content. 

My own personal recent thoughts around personas has been about how to make them 
more 3D and empathetic experiences for designers. One idea I have been toying 
with is working more with doing dramaturgical readings (basically like cold 
reading a play script) and therefore trying to embody the "character" more so 
as to get a more intuitive feel for their intents and goals and letting new 
opportunity ideas arise from that improvisation. Seeing how this can lead to 
natural but spontanious generation of a scene/scenario that will work for the 
user in ways we not have brainstormed otherwise. 

Traci Lepore
Graphic Designer
[email protected]
617-821-2156



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