> > I need to provide data showing the increased value of a well thought > out user interface/user experience. > > The data I am looking for is general. "Providing a well designed > user experience shows "xx"% increase ....."
I'm not sure what you're looking to accomplish here, but I'm guessing you're trying to sell someone on the value of doing design. I haven't found this to be a very effective technique for selling design to stakeholders. I'm not even sure among our community we could agree on what "a well-designed user experience" is in the abstract. "Well-thought out" is *very* vague--how are you going to guarantee it, and are you really confident that a particular process guarantees a known result? If you think 10% "better" will you get 10% better results? I don't think it's wise to set yourself up to deliver a numerically specific outcome from what's really just an *intention* to do "well thought out" design. Worst of all, you're putting yourself in a position to convince stakeholders of a lot of subjective stuff: whenever you're trying to teach stakeholders what "good design" is you're going to have your work cut out for you! Much better is to start and end with things you can measure that are specific to your problem and your context. For your shopping cart maybe you've identified spots where there's high abandonment, or where users make errors, or other metrics that you and other stakeholders already understand and value. Identify specific goals (like "reduce abandonment from page x by 10%"), and then work specifically on those. Some of those problems require thorough design processes, testing, iteration, etc. You might be able to solve some (easy) problems with the application of common sense and a bit of luck. The key will be to help stakeholders understand where you need time and resources to get to good solutions for valuable problems. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
