On Jun 5, 2009, at 10:28 AM, Brian Mclaughlin wrote:
I need to provide data showing the increased value of a well thought
out user interface/user experience.
The data I am looking for is general. "Providing a well designed
user experience shows "xx"% increase ....."
If there needs to be more focus:
We are using the data pertaining to a purchasing experience. It is in
the realm of a shopping cart-ish product.
Hi Brian,
Are you looking for something like they changed a button and saw $300
million more in revenue?
If so, here's the article: http://www.uie.com/articles/three_hund_million_button
Increasing yield from e-commerce experiences is something we
specialize in. Please don't hesitate to contact me if you want to
discuss how you can see improvements there. I've got a ton of stories
like this one.
Jared
Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [email protected] p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks Twitter: @jmspool
UIE Roadshow: Seattle, Denver, DC in June: http://is.gd/gxwe
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