Hi Brian,

I think what you are looking for is to quantify ROI due to an UX/UI
improvement. We tried to do this, but we didn't suceed, but for sure
there are many effective ways to do it, in our particular situation it
was almost impossible to quantify it because on new releases were 
involved  not only UX/UI improvements, and  also because our
datawarehouse wasn't designed for track such things.




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Posted from the new ixda.org
http://www.ixda.org/discuss?post=42626


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