Exactly. Why is the word "software" in the question? Does hardware design just keep the ordinary ordinary? Does service design insist on making the ordinary into something horrific?

It feels, from your description, that you want to make this your entry for IxDA's What-Is-Design Semantics Debate contest, but the word "software" threw me.

Jared

On Jul 4, 2009, at 12:56 AM, mark schraad wrote:

arranging code to perform a function on a computer


On Fri, Jul 3, 2009 at 10:08 PM, Russell Wilson <[email protected]>wrote:

At the end of a recent interview, the candidate asked me “What is software design to you?” I can probably come up with a thousand different answers but the one that popped into my mind immediately that day was “*software
design is making the ordinary extraordinary*.”

Okay, so maybe it won’t get me a mention in Businessweek, but what I was trying to capture and communicate was that software design in particular is largely about taking unglamorous tools and making them functionally robust and efficient, rewarding to use, and aesthetically pleasing. We aren’t artists, but we are creatives. We aren’t rocket scientists, but we’re
smart
and talented. And every day we have to use our creativity, smarts and
talent
to design the best tools for people to use.

*So I’m interested… in 10 words or less, what is software design to you?*
Enter more than one if you like (as seperate comments).

(would love to get comments on my post about his so that I can collect them
all in one place):

http://www.dexodesign.com/2009/07/03/in-10-words-or-less-what-is-software-design-to-you/



--------
Russell Wilson
Vice President of Product Design, NetQoS
Blog: http://www.dexodesign.com
LinkedIn: http://www.linkedin.com/in/russwilson
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