On Jul 4, 2009, at 10:01 AM, Russell Wilson wrote:

Jared's additions make my definition so much better!

I specified software for 2 reasons:
1) that's how the question was worded to me
2) I don't feel qualified to define design beyond software design

As for my choice - we aren't designing Ferrari's... we are designing tools for people to buy children's clothing and calculate their taxes. Hence the "ordinary"...

I'm really confused. Because if this is for NetQoS, from the company web site, it doesn't like you're designing any tools for buying clothing or calculating taxes. It looks like the company makes network performance monitoring and analysis tools. (The big clue was "Network Performance Management" on the home page.)

If you're talking about downstream users, many generations away from your product, then you are designing Ferraris as much as you're selling clothing.

Which is why I'm confused by the inclusion of "software".

It sounds like you're trying to create some sort of tag line or elevator pitch.

Scene: Cocktail party
Her: So, cutie, what do *you* do?
You: I make the ordinary extraordinary.
Her: ooooh. Can you make some of my ordinary a little extraordinary?
You: Um, I should go see what my wife, who I love very much, is doing right now... [scampers quickly to the kitchen, sweat beating from his brow.]

Taking Chauncey's entry (minus the poetic linefeeds), "Creating quality code that drives useful usable engaging user interfaces," and tightening it a bit, why not just say, "Creating great experiences for our customers and their users"?

Jared


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