Hello Russell,

Just for fun here is my 10-word describing software design.

Creating
quality
code
that
drives
useful
usable
engaging
user
interfaces

Chauncey

On Sat, Jul 4, 2009 at 10:01 AM, Russell Wilson<[email protected]> wrote:
> Jared's additions make my definition so much better!
>
> I specified software for 2 reasons:
> 1) that's how the question was worded to me
> 2) I don't feel qualified to define design beyond software design
>
> As for my choice - we aren't designing Ferrari's... we are designing tools
> for people to
> buy children's clothing and calculate their taxes.  Hence the "ordinary"...
>
>
>
> --------
> Russell Wilson
> Vice President of Product Design, NetQoS
> Blog: http://www.dexodesign.com
> LinkedIn: http://www.linkedin.com/in/russwilson
>
>
> On Sat, Jul 4, 2009 at 7:54 AM, Jared Spool <[email protected]> wrote:
>
>> Exactly. Why is the word "software" in the question? Does hardware design
>> just keep the ordinary ordinary? Does service design insist on making the
>> ordinary into something horrific?
>>
>> It feels, from your description, that you want to make this your entry for
>> IxDA's What-Is-Design Semantics Debate contest, but the word "software"
>> threw me.
>>
>> Jared
>>
>>
>> On Jul 4, 2009, at 12:56 AM, mark schraad wrote:
>>
>>  arranging code to perform a function on a computer
>>>
>>>
>>> On Fri, Jul 3, 2009 at 10:08 PM, Russell Wilson <[email protected]
>>> >wrote:
>>>
>>>  At the end of a recent interview, the candidate asked me “What is
>>>> software
>>>> design to you?”  I can probably come up with a thousand different answers
>>>> but the one that popped into my mind immediately that day was “*software
>>>> design is making the ordinary extraordinary*.”
>>>>
>>>> Okay, so maybe it won’t get me a mention in Businessweek, but what I was
>>>> trying to capture and communicate was that software design in particular
>>>> is
>>>> largely about taking unglamorous tools and making them functionally
>>>> robust
>>>> and efficient, rewarding to use, and aesthetically pleasing.  We aren’t
>>>> artists, but we are creatives.  We aren’t rocket scientists, but we’re
>>>> smart
>>>> and talented. And every day we have to use our creativity, smarts and
>>>> talent
>>>> to design the best tools for people to use.
>>>>
>>>> *So I’m interested… in 10 words or less, what is software design to you?*
>>>> Enter more than one if you like (as seperate comments).
>>>>
>>>> (would love to get comments on my post about his so that I can collect
>>>> them
>>>> all in one place):
>>>>
>>>>
>>>> http://www.dexodesign.com/2009/07/03/in-10-words-or-less-what-is-software-design-to-you/
>>>>
>>>>
>>>>
>>>> --------
>>>> Russell Wilson
>>>> Vice President of Product Design, NetQoS
>>>> Blog: http://www.dexodesign.com
>>>> LinkedIn: http://www.linkedin.com/in/russwilson
>>>> ________________________________________________________________
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>>
>>
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