I personally feel really uncomfortable making any kind of design
decisions without a minimal effort at research, to me it just feels
like guessing. When I am not given enough time, I do much of what has
already been listed:
-competitive analysis
-get marketing data (better than nothing)
-talk to customer service reps, talk to sales people (aka the people
who actually interact with the customers daily)
-check out analytics/logs
-figure out who in my network fits the target audience and call them
up

Jason, regarding recruiting at Starbucks, just hop a squat a table
and put up a sign that says FREE coffee (in big letters) for 10
minutes of your time (or something similar). You might also want to
let the employees at Starbucks know what you are doing, don't want
to get thrown out for "soliciting" :) Good luck!




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Posted from the new ixda.org
http://www.ixda.org/discuss?post=43514


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