One of the other researchers at HFI, Susan Weinschenk, recently published a book called "Neuro Web Design - What makes them click?" It was a good read and covered 9 different persuasion techniques. My only complaint is that I wish it covered even more.
To the points made by others, I agree, and think that in addition to having it all "packaged up" another benefit is that it gives us the vocabulary to start the discussion with regarding persuasion techniques. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=43652 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
