I recently took Susan's HFI PET design course (design for persuation, emotion 
and trust) course and really like it.  It was a 3-day couse and she covered a 
lot in it.

Shima




________________________________
From: Brian Mila <[email protected]>
To: [email protected]
Sent: Monday, July 13, 2009 9:29:40 AM
Subject: Re: [IxDA Discuss] Going beyond Usability: The need to design for 
Persuasion, Emotion, and Trust

One of the other researchers at HFI, Susan Weinschenk, recently
published a book called "Neuro Web Design - What makes them click?"
  It was a good read and covered 9 different persuasion techniques. 
My only complaint is that I wish it covered even more.  

To the points made by others, I agree, and think that in addition to
having it all "packaged up" another benefit is that it gives us the
vocabulary to start the discussion with regarding persuasion
techniques.


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=43652


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