>
> For example, is there anything persuasive about the Twitter UI? Or is
> it that the conversation itself in Twitter persuades me to continue to
> use it?
>
>

Have a look at slide 129 of Sebastian Deterding's Reboot presentation here -
http://www.slideshare.net/dings/persuasive-web-design-how-to-separate-users-from-their-bad-behaviours-
he's identified a number of the techniques/principles/patterns in the
Twitter interface, in the context of social persuasion.

If you have time, it's well worth looking at the whole presentation, as it
summarises very clearly a lot of ideas (old and new) and thinking around
persuasive design on the web and in real life.

___________________________________________________________________________________
 Dan Lockton MPhil BSc(Hons) FRSA | Design for Behaviour Change research |
Brunel Design
Brunel University | London | UB8 3PH
http://danlockton.co.uk | http://designwithintent.co.uk |
http://designandbehaviour.com | @danlockton <http://twitter.com/danlockton>
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