Micheal, That's a good question. As far as solid research goes, I haven't come across it, though I'll keep my eyes open.
Wearing my user hat, if I saw 0 stars/0 reviews everywhere, I would probably get the impression that this site doesn't have a community. I'm having a similar challenge at my company (http://languageinternational.com). We don't have reviews or ratings yet, but we do have a few testimonials. One possible solution could be to only show the stars or reviews when you have 1 or more. As in, don't even show the header "Reviews" unless you actually have some. That way you can provide value when you have it, and avoid giving the impression that nobody is home when you don't have ratings/reviews. Good luck, Jason R. -- Jason Robb http://jasonrobb.com http://uxboston.com http://uiscraps.tumblr.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from ixda.org (via iPhone) http://www.ixda.org/discuss?post=43730 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
