I'd rather see a blank than read a review that was only written to solve a
UI problem.

Yelp's "firsts" do reward a certain kind of competitive behavior. It doesn't
mean those people's opinions are particularly reliable.

Diana

On Wed, Jul 15, 2009 at 9:31 AM, adrian chan <adr...@gravity7.com> wrote:

> Jason,
>
> Not sure I like the zappos approach. Visually, i would prefer to have the
> ratings even if they're "blank." For consistency's sake ;-)   (If
> consistency isn't desired for its own sake, then for what else?) Now that's
> just a visual argument. In terms of what it indicates, the lack of ratings
> to me indicates the same thing as an unrated rating. So I dont see how
> they've solved that in any way: no ratings here, next to all the other shoes
> that do have ratings, just says "no rating" ... Or so it seems to me. To me
> absence of the ratings can be noise -- when something seems to be missing,
> isnt that the same kind of noise as something that's not yet filled out?
>
> We're splitting hairs, but that's what we do well.
>
> On a side note, this opens a back door to social interaction design and
> social usability matters: A ratings system has two social functions: to
> encourage the act of rating by user; to display average ratings.
> Interestingly, my suggestion favors the former; yours I think favors the
> latter. My suggestion is to leave ratings in there -- we want user to rate
> -- and if needs be then have one user rate just to seed the activity. Your
> suggestion is to remove it because it doesnt show anything, which is totally
> valid and true.
>
> How would we design a principle here? If the input element also provides a
> social connotation, which function prevails? The call to action or the
> display of data?
>
> Personally this is why I think a lot of social design elements introduce
> social bias and distortion : input mechanisms are the display mechanisms
> also. But that's another topic....
>
> thoughts?
>
> adrian
>
>
>> With regards to hiding ratings:
>>
>> Zappos, for instance, hides the ratings on the search results page,
>> until the shoe has been rated.
>>
>> http://www.quicksnapper.com/files/1946/5248341084A5DFBFF1CD89_m.png
>>
>> Being consistent for the sake of consistency isn't a good reason to
>> be consistent. Hiding the ratings in this case for unrated shoes
>> reduces the noise on the page. This is helpful, and well done, I
>> think.
>>
>> Cheers,
>>
>> Jason R.
>>
>
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